Pricing; How to Do It & Get Rid of It’s Emotional Baggage

Juliana, how do I price myself?

Let’s not talk about breakeven points and operating models (you can call me for that). It’s truly hard to price a new service or an offering, but, we need to get over the emotions that come with it and start putting it out there.

I hate to say it to the ladies, but we are the worst. It’s the whole socialization of humbling values that have been instilled in you since you were a wee one. Guys, you don’t fall too far behind. You are an entrepreneur now, get over it. Own it. Don’t apologize for being “expensive.”

There’s all this emotional clutter that comes with monetizing your services. It’s like you are putting a price on yourself and for service providers, you are. It’s your discipline, your years of study and or practice. The amount of experience and crap you have to put up with to go out into the world and say, “This is how much MY TIME costs.”

A colleague of mine, Lisa Velazques who is a Love doctor, (I love saying that because it’s true) says that individuals either have a good relationship with money or they don’t. It encapsulates every dollar conversation I have. You have to start having a good relationship with your money, with yourself, and start owning your price point.

Juliana, But seriously how do you price your services?

The same you would a product – test the market.

It is the best way to start and in your field there will be a wide range. Your job is to figure out what components make that range, and then, where you fit in it.

For example: lawyers can get paid between 100 – 1200 an hour, and sometimes more.

Gasp. I know, mine charges me by the tenth of an hour. He is absolutely amazing: so, I pay.

ScaleTime’s Pricing Tactics:

  1. Figure out the market you want to cater to ranging from accessible to affluent.
  2. See what your competitors are charging in that market. There will most likely not be too keen to give out pricing to you, but you can always have a friend or associate ask for pricing on competitive services.
  3. Insert yourself in the market and start putting your price point in the hands of potential clients. If there is no pushback, you are probably pricing too low. If there are no buyers, chances are your price is too high for your offering or market.
  4. If you are not comfortable saying your prices, your leads will know, they will smell blood and they will pounce.

Pick a comfortable price point and stick to it.

You are the one that gets to go out into the world and say, “This is how much MY TIME costs.”